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Strategy & Engagement

The Strategy & Engagement department will ensure that all families, businesses, and community partners are fully engaged in the mission of our district.


The Strategy & Engagement department will ensure that all families, businesses, and community partners are fully engaged in the mission of our district through:

  • Development of the necessary communications tools to inspire and expedite connections within the engagement and cultural components of district students, parents, community and businesses.
  • Promoting a creative culture that invites and inspires authentic engagement from district students, parents, community members and businesses.
  • Establishing engagement opportunities for connections both within and beyond standard groups of parents, alumni, businesses, corporations, religious groups and services organizations.


Media Relations

We assist the departments, programs and campuses with news media interaction related to RISD news, events and activities, and in responding to news outlet inquiries.


The Strategy & Engagement department produces internal and external publications including School Times, RISD Notes, and Connect magazine.

Blackboard Mass Notifications

RISD's automated parent notification system for important announcements, attendance information, and/or emergency communications.

Translation and Interpretation Services

Offers a range of different solutions for the successful delivery of high-quality translation and interpretation services across the district.

Print Services

Provides quality print services in a timely, cost effective manner for campuses, departments, and district partners.

Partners & Volunteers

The Strategy & Engagement department facilitates partnerships and volunteers to assist programs and schools, including matching available resources with needs.

Graphic Design

Design services are provided across the district which include branding guidelines, logo design, marketing collateral (flyers, posters, signage), and more.

Social Media

Manages RISD presence on Facebook, Twitter, Instagram and YouTube. These pages inform and engage stakeholders.

Peachjar Flyers

Richardson ISD relies on Peachjar's digital flyer management solution to deliver important school and community resources.

Web Services

Provides internal and external web solutions to help campuses, departments and programs connect with the district’s students, parents, community, and staff.

Video Production

Production of internal and external videos for district promotional, informational, and training purposes.

Event Management

Plans and implements district events, such as program launches and employee/staff recognition efforts.

School Times

School Times is RISD’s award-winning electronic community newsletter that covers RISD students, news, events, schedules and information in a quick and efficient format delivered right to your inbox – free!

Connect Magazine

Some documents may contain content that is not accessible to all readers. To obtain assistance accessing these documents, please contact RISD’s Office of Strategy and Engagement at 469-593-0301.

Partners Program

The Partners Program was established to facilitate and recognize community and business support for individual schools and district programs.

Contact Us

Melissa Heller

Dr. Melissa Heller

Assistant Superintendent
of Strategy and Engagement

tim clark

Tim Clark

Executive Director of Communications
Dr. Carrie Saunders

Dr. Carrie Saunders

Director of Community Engagement
Camkeka Crawford

Cameka Crawford

Executive Director of The Richardson ISD Foundation


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